Measurement of New Product Development Performance - Life Cycle Perspective

P. Suomala

    Research output: Book/ReportDoctoral thesisMonograph

    97 Downloads (Pure)


    The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance measurement is one of the means that can be employed in the pursuit of effectiveness. The primary aim of the study is to structure and analyze the concept of product life cycle in the context of new product development. This objective includes answering the question of what elements comprise product life cycle and identifying the different types of life cycles relevant to NPD performance measurement. The secondary objective is to identify and evaluate the present state of performance measurement in Finnish industrial new product development. Interests in this broad issue include the perceived objectives for NPD, the measures employed and the satisfaction associated with the present state of measurement. The study is founded on three main elements. First, an extensive literature study on performance measurement and product life cycle has been made for conducting a conceptual analysis covering and synthesizing these two issues. On the basis of this, a conceptual framework comprising the idea of life cycle conscious NPD performance measurement is constructed. Second, one half of the empirical base of the study relies on a case study of six industrial companies. This case study was carried out to provide empirical evidence on the product life cycles and their distinct phases in different industrial settings. Third, the other half of the empirical data has been collected through a mail survey. The survey was focused on the present practices of Finnish industrial companies regarding NPD performance measurement. The primary contribution of the study should be divided into two elements. First, the constructed conceptual framework for the comprehensive performance measurement of product development with a particular emphasis on life cycle requirements is a contribution as such both in practical and theoretical sense. Life cycle oriented performance measurement of NPD reported in the literature has been something of immature, and the novel approach presented in this study provides the doctrine with at least incremental improvement to this. Second, the analysis of the present state of the NPD performance measurement in Finnish industry provides us with new information regarding the development potential in this domain. Respectively, the identification of the present state enables the discussion on the gap that exists between the needs and practices of the management of product development activities. On the basis of the discussion of this study, a couple of potential research questions can be formulated for future studies. First, proper testing of the constructed framework entails real life cases that would employ the ideas presented in this study for the performance measurement of their product development activities. Second, quantitative evidence on the product life cycles in metal industry should be collected. This can be done either by survey research or by in-depth case studies.
    Translated title of the contributionMeasurement of New Product Development Performance - Life Cycle Perspective
    Original languageEnglish
    Place of PublicationTampere
    PublisherTampere University of Technology
    Number of pages217
    ISBN (Electronic)952-15-1729-8
    ISBN (Print)952-15-1152-4
    Publication statusPublished - 16 Apr 2004
    Publication typeG4 Doctoral dissertation (monograph)

    Publication series

    NameTampere University of Technology. Publications
    PublisherTampere University of Technology
    ISSN (Print)1459-2045

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