Minimum viable user experience: A framework for supporting product design in startups

Laura Hokkanen, Kati Kuusinen, Kaisa Väänänen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    11 Citations (Scopus)
    18 Downloads (Pure)


    Startups operate with small resources in time pressure. Thus, building minimal product versions to test and validate ideas has emerged as a way to avoid wasteful creation of complicated products which may be proven unsuccessful in the markets. Often, design of these early product versions needs to be done fast and with little advance information from end-users. In this paper we introduce the Minimum Viable User eXperience (MVUX) that aims at providing users a good enough user experience already in the early, minimal versions of the product. MVUX enables communication of the envisioned product value, gathering of meaningful feedback, and it can promote positive word of mouth. To understand what MVUX consists of, we conducted an interview study with 17 entrepreneurs from 12 small startups. The main elements of MVUX recognized are Attractiveness, Approachability, Professionalism, and Selling the Idea. We present the structured framework and elements’ contributing qualities.

    Original languageEnglish
    Title of host publicationAgile Processes, in Software Engineering, and Extreme Programming
    Subtitle of host publication17th International Conference, XP 2016, Edinburgh, UK, May 24-27, 2016, Proceedings
    PublisherSpringer Verlag
    Number of pages13
    ISBN (Print)9783319335148
    Publication statusPublished - 2016
    Publication typeA4 Article in conference proceedings
    EventInternational Conference on Agile Software Development -
    Duration: 1 Jan 1900 → …

    Publication series

    NameLecture Notes in Business Information Processing
    ISSN (Print)1865-1348


    ConferenceInternational Conference on Agile Software Development
    Period1/01/00 → …

    Publication forum classification

    • Publication forum level 1

    ASJC Scopus subject areas

    • Business and International Management
    • Management Information Systems
    • Modelling and Simulation
    • Information Systems
    • Information Systems and Management
    • Control and Systems Engineering


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