TY - GEN
T1 - Minimum viable user experience
T2 - International Conference on Agile Software Development
AU - Hokkanen, Laura
AU - Kuusinen, Kati
AU - Väänänen, Kaisa
N1 - jufoid=71106
PY - 2016
Y1 - 2016
N2 - Startups operate with small resources in time pressure. Thus, building minimal product versions to test and validate ideas has emerged as a way to avoid wasteful creation of complicated products which may be proven unsuccessful in the markets. Often, design of these early product versions needs to be done fast and with little advance information from end-users. In this paper we introduce the Minimum Viable User eXperience (MVUX) that aims at providing users a good enough user experience already in the early, minimal versions of the product. MVUX enables communication of the envisioned product value, gathering of meaningful feedback, and it can promote positive word of mouth. To understand what MVUX consists of, we conducted an interview study with 17 entrepreneurs from 12 small startups. The main elements of MVUX recognized are Attractiveness, Approachability, Professionalism, and Selling the Idea. We present the structured framework and elements’ contributing qualities.
AB - Startups operate with small resources in time pressure. Thus, building minimal product versions to test and validate ideas has emerged as a way to avoid wasteful creation of complicated products which may be proven unsuccessful in the markets. Often, design of these early product versions needs to be done fast and with little advance information from end-users. In this paper we introduce the Minimum Viable User eXperience (MVUX) that aims at providing users a good enough user experience already in the early, minimal versions of the product. MVUX enables communication of the envisioned product value, gathering of meaningful feedback, and it can promote positive word of mouth. To understand what MVUX consists of, we conducted an interview study with 17 entrepreneurs from 12 small startups. The main elements of MVUX recognized are Attractiveness, Approachability, Professionalism, and Selling the Idea. We present the structured framework and elements’ contributing qualities.
U2 - 10.1007/978-3-319-33515-5_6
DO - 10.1007/978-3-319-33515-5_6
M3 - Conference contribution
AN - SCOPUS:84971538959
SN - 9783319335148
T3 - Lecture Notes in Business Information Processing
SP - 66
EP - 78
BT - Agile Processes, in Software Engineering, and Extreme Programming
PB - Springer Verlag
Y2 - 1 January 1900
ER -