| Original language | English |
|---|---|
| Title of host publication | Fishing with Business Nets ? Keeping Thoughts on the Horizon |
| Editors | Mai Anttila, Arto Rajala |
| Place of Publication | Helsinki |
| Publisher | Helsingin kauppakorkeakoulu |
| Pages | 28-50 |
| ISBN (Print) | 978-952-488-249-1 |
| Publication status | Published - 2008 |
| Externally published | Yes |
| Publication type | A3 Book chapter |
Mix Marketing and its Development Possibilities
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review