Mix Marketing and its Development Possibilities

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Fishing with Business Nets ? Keeping Thoughts on the Horizon
Editors	Mai Anttila, Arto Rajala
Place of Publication	Helsinki
Publisher	Helsingin kauppakorkeakoulu
Pages	28-50
ISBN (Print)	978-952-488-249-1
Publication status	Published - 2008
Externally published	Yes
Publication type	A3 Book chapter

Cite this

@inbook{719464a13ce04e2d8a69c93eaa09ed1b,

title = "Mix Marketing and its Development Possibilities",

author = "Uolevi Lehtinen",

year = "2008",

language = "English",

isbn = "978-952-488-249-1",

pages = "28--50",

editor = "Mai Anttila and Arto Rajala",

booktitle = "Fishing with Business Nets ? Keeping Thoughts on the Horizon",

publisher = "Helsingin kauppakorkeakoulu",

}