Nationale Stereotype in der internationalen Unternehmenskommunikation: Probleme der Erstellung und Auswertung unternehmerischer Gesprächsdaten

Translated title of the contribution: National stereotypes in international entrepreneurial communication: Problems of collecting and analyzing entrepreneurial conversation data

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

This article discusses some challenges of empirically investigating national stereotypes in international oral entrepreneurial communication: the dynamic concept of stereotype; collection, analysis, and interpretation of conversational data; practical application of findings.
Translated title of the contributionNational stereotypes in international entrepreneurial communication: Problems of collecting and analyzing entrepreneurial conversation data
Original languageGerman
Title of host publicationEinheit des Faches - Vielfalt der Perspektiven
Subtitle of host publicationAusgewählte Beiträge zum XII. Nordisch-Baltischen Germanistiktreffen in Reykjavík vom 6.-10. Juni 2022
EditorsFrank Thomas Grub, Ewald Reuter, Oddný Sverrisdóttir
Place of PublicationBerlin
PublisherPeter Lang Publishing Group
Pages33-43
Number of pages11
ISBN (Electronic)9783631923511, 9783631923528
ISBN (Print)978-3-631-90520-3
DOIs
Publication statusPublished - 30 Dec 2024
Publication typeA4 Article in conference proceedings
EventNordisch-Baltisches Germanistentreffen - Reykjavik, Iceland
Duration: 8 Jun 202210 Jun 2022

Publication series

NameNordeuropäische Arbeiten zur Literatur, Sprache und Kultur / Northern European Studies in Literature, Language and Culture
PublisherPeter Lang
Number18
ISSN (Print)2196-9760

Conference

ConferenceNordisch-Baltisches Germanistentreffen
Country/TerritoryIceland
CityReykjavik
Period8/06/2210/06/22

Keywords

  • national stereotypes
  • entrepreneurial communication
  • conversation analysis
  • intercultural communication
  • intercultural training

Publication forum classification

  • Publication forum level 1

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