@inproceedings{d413f8d266aa44bdaaa4c7d2bf5d1764,
title = "Nationale Stereotype in der internationalen Unternehmenskommunikation: Probleme der Erstellung und Auswertung unternehmerischer Gespr{\"a}chsdaten",
abstract = "This article discusses some challenges of empirically investigating national stereotypes in international oral entrepreneurial communication: the dynamic concept of stereotype; collection, analysis, and interpretation of conversational data; practical application of findings. ",
keywords = "national stereotypes, entrepreneurial communication, conversation analysis, intercultural communication, intercultural training",
author = "Ewald Reuter",
year = "2024",
month = dec,
day = "30",
doi = "10.3726/b22111",
language = "Saksa",
isbn = "978-3-631-90520-3",
series = "Nordeurop{\"a}ische Arbeiten zur Literatur, Sprache und Kultur / Northern European Studies in Literature, Language and Culture",
publisher = "Peter Lang Publishing Group",
number = "18",
pages = "33--43",
editor = "Grub, {Frank Thomas} and Ewald Reuter and Oddn{\'y} Sverrisd{\'o}ttir",
booktitle = "Einheit des Faches - Vielfalt der Perspektiven",
note = "Nordisch-Baltisches Germanistentreffen ; Conference date: 08-06-2022 Through 10-06-2022",
}