Omni-channel retailing: propositions, examples and solutions

    Research output: Contribution to journalArticleScientificpeer-review

    55 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)259-276
    JournalInternational Review of Retail, Distribution and Consumer Research
    Volume28
    Issue number3
    DOIs
    Publication statusPublished - 2018
    Publication typeA1 Journal article-refereed

    Keywords

    • arvolupaus
    • arvonluonti
    • asiakasarvo
    • consumer decision journey
    • customer heterogeneity
    • customer value
    • decision-making
    • monikanavaisuus
    • omni-channel retailing
    • omnikanavaisuus
    • value co-creation
    • vähittäiskauppa

    Publication forum classification

    • Publication forum level 1

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