@article{eb52eb8e133c422eb464a3df58f07a75,
title = "Omni-channel retailing: propositions, examples and solutions",
keywords = "arvolupaus, arvonluonti, asiakasarvo, consumer decision journey, customer heterogeneity, customer value, decision-making, monikanavaisuus, omni-channel retailing, omnikanavaisuus, value co-creation, v{\"a}hitt{\"a}iskauppa, arvolupaus, arvonluonti, asiakasarvo, consumer decision journey, customer heterogeneity, customer value, decision-making, monikanavaisuus, omni-channel retailing, omnikanavaisuus, value co-creation, v{\"a}hitt{\"a}iskauppa",
author = "Mika Yrj{\"o}l{\"a} and Mark Spence and Hannu Saarij{\"a}rvi",
year = "2018",
doi = "10.1080/09593969.2018.1445657",
language = "English",
volume = "28",
pages = "259--276",
journal = "International Review of Retail, Distribution and Consumer Research",
issn = "0959-3969",
publisher = "Routledge",
number = "3",
}