Options of Strategic Decision Making in Services: Tech, Touch and Customisation in Financial Services

Ismo Vuorinen, Raija Järvinen, Uolevi Lehtinen

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageUndefined/Unknown
    Pages (from-to)774-795
    JournalEuropean Journal of Marketing
    Volume37
    Issue number5/6
    Publication statusPublished - 2003
    Publication typeA1 Journal article-refereed

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