Organic and amplified eWOM in consumer fashion blogs

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73 Citations (Scopus)

Original language	English
Pages (from-to)	20-37
Journal	JOURNAL OF FASHION MARKETING AND MANAGEMENT
Volume	17
Issue number	1
DOIs	https://doi.org/10.1108/13612021311305119
Publication status	Published - 2013
Publication type	A1 Journal article-refereed

Publication forum classification

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title = "Organic and amplified eWOM in consumer fashion blogs",

author = "Marianne Kulmala and Nina Mesiranta and Pekka Tuominen",

year = "2013",

doi = "10.1108/13612021311305119",

language = "English",

volume = "17",

pages = "20--37",

journal = "JOURNAL OF FASHION MARKETING AND MANAGEMENT",

issn = "1361-2026",

publisher = "Emerald Group Publishing Ltd.",

number = "1",

}

TY - JOUR

T1 - Organic and amplified eWOM in consumer fashion blogs

AU - Kulmala, Marianne

AU - Mesiranta, Nina

AU - Tuominen, Pekka

PY - 2013

Y1 - 2013

U2 - 10.1108/13612021311305119

DO - 10.1108/13612021311305119

M3 - Article

SN - 1361-2026

VL - 17

SP - 20

EP - 37

JO - JOURNAL OF FASHION MARKETING AND MANAGEMENT

JF - JOURNAL OF FASHION MARKETING AND MANAGEMENT

IS - 1

ER -