Outlining the Concept of Customer Value Proposition as a Communication Tool

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Outlining the Concept of Customer Value Proposition as a Communication Tool
Original language	English
Title of host publication	The 29th Annual IMP conference, August 30 - September 2, 2013, Atlanta, USA
Place of Publication	Atlanta, GA
Publisher	IMP Group
Pages	1-18
Number of pages	18
Publication status	Published - 2013
Publication type	A4 Article in conference proceedings

Name	Industrial Marketing and Purchasing Conference

Publication forum classification

@inproceedings{5b2644ade80c4a069729127fadf97b8d,

title = "Outlining the Concept of Customer Value Proposition as a Communication Tool",

author = "Toni Mikkola and Olavi Uusitalo and Tommi Mahlam{\"a}ki",

note = "Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2013-09-29<br/>Publisher name: IMP Group",

year = "2013",

language = "English",

series = "Industrial Marketing and Purchasing Conference",

publisher = "IMP Group",

pages = "1--18",

booktitle = "The 29th Annual IMP conference, August 30 - September 2, 2013, Atlanta, USA",

}

Outlining the Concept of Customer Value Proposition as a Communication Tool. / Mikkola, Toni; Uusitalo, Olavi; Mahlamäki, Tommi.
The 29th Annual IMP conference, August 30 - September 2, 2013, Atlanta, USA. Atlanta, GA: IMP Group, 2013. p. 1-18 (Industrial Marketing and Purchasing Conference).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Outlining the Concept of Customer Value Proposition as a Communication Tool

AU - Mikkola, Toni

AU - Uusitalo, Olavi

AU - Mahlamäki, Tommi

N1 - Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2013-09-29<br/>Publisher name: IMP Group

PY - 2013

Y1 - 2013

M3 - Conference contribution

T3 - Industrial Marketing and Purchasing Conference

SP - 1

EP - 18

BT - The 29th Annual IMP conference, August 30 - September 2, 2013, Atlanta, USA

PB - IMP Group

CY - Atlanta, GA

ER -