Perceptions of roles and characteristics of buyers and sellers in business-to-business relationships

Tommi Mahlamäki, Mika Ojala, Doris Jansson

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionPerceptions of roles and characteristics of buyers and sellers in business-to-business relationships
    Original languageEnglish
    Title of host publicationThe 27th IMP Conference, August 30 - September 3, 2011, Glasgow, United Kingdom
    Place of PublicationGlasgow
    PublisherIMP Group
    Pages8
    Publication statusPublished - 2011
    Publication typeA4 Article in conference proceedings

    Publication series

    NameIMP Conference
    PublisherIMP Group

    Publication forum classification

    • No publication forum level

    Cite this