@inproceedings{650bf1fc2fd74cbbacd9305574ab55cf,
title = "Pitfalls in designing and selling UX: Cases in MEI",
author = "Hanna-Riikka Sundberg and Marko Sepp{\"a}nen",
note = "Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2014-11-30<br/>Publisher name: The Association for Computing Machinery, ACM; Mindtrek Conference ; Conference date: 01-01-1900",
year = "2014",
language = "English",
isbn = "978-1-4503-3006-0",
series = "MindTrek Conference",
publisher = "ACM",
pages = "24--32",
editor = "Artur Lugmayr and Helj{\"a} Franssila and Janne Paavilainen",
booktitle = "Proceedings of the 18th Academic MindTrek Conference 2014: {"}Media Business, Management, Content \& Services{"}, 4-6 November, 2014, Tampere, Finland",
address = "United States",
}