@inproceedings{b9b940d4ad634b2c9a39a32fdcebe599,
title = "Play, playbour or labour? The relationships between perception of occupational activity and outcomes among streamers and YouTubers",
abstract = "The increasing digitalization and gamification of different aspects of our lives has blurred the line between what we consider work and play. Therefore, our productivity may increasingly depend on how we negotiate and view our occupations and work. Through an online survey (n=382), this study examines the relationship between the perception of online video content creation as either work, play or equally as both, and the activities and income of these video content creators (streamers and YouTubers). The results indicate that those who view their content creation as work had the highest levels of activity and income, whereas those who associated their content creation with play, earned more income than those who regard their content creation equally as play and work. The results demonstrate the emergence of new forms of digital entrepreneurial practices in the work-oriented group, but also the highlight the increasing workification of our play activities.",
keywords = "Work, digital, economy, gamification, play, playbour, streaming, Work, digital, economy, gamification, play, playbour, streaming",
author = "Maria T{\"o}rh{\"o}nen and Max Sj{\"o}blom and Juho Hamari and Hassan Lobna",
note = "Funding Information: This work was supported by the Media Industry Research Foundation of Finland (grant number 20180084), the Finnish foundation for economic education (grants number 10-5562 and 12-6385), Funding Information: This work was supported by the Media Industry Research Foundation of Finland (grant number 20180084), the Finnish foundation for economic education (grants number 10-5562 and 12-6385), Business Finland (5479/31/2017 and 40009/16) as well as project partners, Satakunnan korkeakoulus??ti? and its collaborators, and Academy of Finland (Center of Excellence in Game Culture Studies). Publisher Copyright: {\textcopyright} 2019 IEEE Computer Society. All rights reserved.; Hawaii International Conference on System Sciences ; Conference date: 03-01-2022 Through 07-01-2022",
year = "2019",
doi = "10.24251/HICSS.2019.308",
language = "English",
isbn = "978-0-9981331-2-6",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "Hawaii International Conference on System Sciences",
pages = "2558--2567",
editor = "Bui, \{Tung X.\}",
booktitle = "Proceedings of the 52nd Hawaii International Conference on System Sciences",
}