Political Journalism Content in a New Era: The Case of Finnish Newspapers, 1995–2015

This article observes how developments in politics, society, the media, and journalistic ethos impact political journalism content in Finland between 1995 and 2015. The focus is on three newspapers: the dailies Helsingin Sanomat and Aamulehti, and the tabloid Iltalehti. Using a coding scheme developed by Benson and Hallin (2007) and utilizing earlier findings by Kunelius and Väliverronen (2012), the analysis indicates two different approaches to politics at story level: a neutral and policy-oriented style in the two dailies, and a more diverse take by Iltalehti. Within stories, journalistic interventionism increases in all papers until 2010 and then diminishes. Differences emerge between the dailies and Iltalehti in journalistic presence, reporting patterns and sources used. Notably, in recent years, Iltalehti’s approach has become more reminiscent of the dailies both at story level and within stories. The findings highlight the impact of the general journalistic ethos and the differing market considerations on the journalistic content.