@inproceedings{2501d1aafbac4cb98889f53b7b603cfb,
title = "Price or Quality? Comparing Consumers' Perceptions of Competing Private Labels - An Illustrative Analysis in Food Retailing",
keywords = "consumer research, hinta, hintamielikuva, kuluttajatutkimus, laatu, laatumielikuva, price, price image, private label, quality, quality image, retail, v{\"a}hitt{\"a}iskauppa, consumer research, hinta, hintamielikuva, kuluttajatutkimus, laatu, laatumielikuva, price, price image, private label, quality, quality image, retail, v{\"a}hitt{\"a}iskauppa",
author = "Mika Yrj{\"o}l{\"a} and Harri Hokkanen and Ella M{\"a}{\"a}tt{\"a}nen and Hannu Saarij{\"a}rvi",
year = "2020",
doi = "10.1007/978-3-030-47764-6_19",
language = "English",
isbn = "978-3-030-47763-9",
pages = "156--163",
editor = "Martinez-Lopez, {Francisco J.} and G{\'a}zquez-Abad, {Juan Carlos} and Els Breugelmans",
booktitle = "Advances in National Brand and Private Label Marketing",
publisher = "Springer",
note = "National Brand and Private Lable Conference 2020 ; Conference date: 01-01-2020",
}