Process benefits of virtual co-creation: A case study

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

COVID19 pandemic has increased the use and importance of virtual collaborations and virtual co-creation as part of new product development has increased with this trend. Co-creation has been shown to improve companies innovation processes and virtual co-creation has tremendous opportunities to increase value creation opportunities. However, we still have scant knowledge on the benefits and challenges of virtual co-creation in B2B environment and hence, this paper reports a case study on transforming traditional linear, internal NPD process into virtual co-creation process. We explicate the benefits and challenges arising in this process both to the focal firm and its stakeholders as well.

Original languageEnglish
Title of host publication2021 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2021 - Proceedings
PublisherIEEE
ISBN (Electronic)9781665449632
ISBN (Print)9781665449649
DOIs
Publication statusPublished - 2021
Publication typeA4 Article in a conference publication
EventIEEE International Conference on Engineering, Technology and Innovation - Cardiff, United Kingdom
Duration: 21 Jun 202123 Jun 2021

Publication series

NameInternational ICE Conference on Engineering, Technology and Innovation
ISSN (Print)2334-315X
ISSN (Electronic)2693-8855

Conference

ConferenceIEEE International Conference on Engineering, Technology and Innovation
Country/TerritoryUnited Kingdom
CityCardiff
Period21/06/2123/06/21

Keywords

  • Innovation
  • Transformation
  • Value
  • Virtual Co-creation

Publication forum classification

  • Publication forum level 1

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems and Management
  • Renewable Energy, Sustainability and the Environment
  • Engineering (miscellaneous)
  • Control and Optimization
  • Management of Technology and Innovation
  • Strategy and Management

Fingerprint

Dive into the research topics of 'Process benefits of virtual co-creation: A case study'. Together they form a unique fingerprint.

Cite this