@inproceedings{5dbdba648a5a4e75b1fbac3c7c7c6132,
title = "Process benefits of virtual co-creation: A case study",
abstract = "COVID19 pandemic has increased the use and importance of virtual collaborations and virtual co-creation as part of new product development has increased with this trend. Co-creation has been shown to improve companies innovation processes and virtual co-creation has tremendous opportunities to increase value creation opportunities. However, we still have scant knowledge on the benefits and challenges of virtual co-creation in B2B environment and hence, this paper reports a case study on transforming traditional linear, internal NPD process into virtual co-creation process. We explicate the benefits and challenges arising in this process both to the focal firm and its stakeholders as well.",
keywords = "Innovation, Transformation, Value, Virtual Co-creation",
author = "Marko Manu and Johanna Kirjavainen and Saku M{\"a}kinen",
note = "Publisher Copyright: {\textcopyright} 2021 IEEE.; IEEE International Conference on Engineering, Technology and Innovation ; Conference date: 21-06-2021 Through 23-06-2021",
year = "2021",
doi = "10.1109/ICE/ITMC52061.2021.9570238",
language = "English",
isbn = "9781665449649",
series = "International ICE Conference on Engineering, Technology and Innovation",
publisher = "IEEE",
booktitle = "2021 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2021 - Proceedings",
address = "United States",
}
