Product profitability: Causes and effects

M. Sievänen, P. Suomala, J. Paranko

    Research output: Contribution to journalArticleScientificpeer-review

    9 Citations (Scopus)
    Translated title of the contributionProduct profitability: Causes and effects
    Original languageEnglish
    Pages (from-to)393-401
    JournalIndustrial Marketing Management
    Volume33
    Issue number5
    Publication statusPublished - 2004
    Publication typeA1 Journal article-refereed

    Publication forum classification

    • No publication forum level

    Cite this