Profiles of the evaluators - Impact of psychographic variables on the consumer-oriented quality assessment of mobile television

S. Jumisko-Pyykkö, J. Häkkinen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    6 Citations (Scopus)
    Translated title of the contributionProfiles of the evaluators - Impact of psychographic variables on the consumer-oriented quality assessment of mobile television
    Original languageEnglish
    Title of host publicationMultimedia on Mobile Devices 2008 Conference, 28.1.2008, San Jose, CA, USA. Proceedings of SPIE
    EditorsR. Creutzburg, J.H. Takala
    Pages14 p
    DOIs
    Publication statusPublished - 2008
    Publication typeA4 Article in a conference publication

    Publication forum classification

    • No publication forum level

    Cite this