Profiles of the evaluators - Impact of psychographic variables on the consumer-oriented quality assessment of mobile television

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

7 Citations (Scopus)

Translated title of the contribution	Profiles of the evaluators - Impact of psychographic variables on the consumer-oriented quality assessment of mobile television
Original language	English
Title of host publication	Multimedia on Mobile Devices 2008 Conference, 28.1.2008, San Jose, CA, USA. Proceedings of SPIE
Editors	R. Creutzburg, J.H. Takala
Pages	14 p
DOIs	https://doi.org/10.1117/12.765697
Publication status	Published - 2008
Publication type	A4 Article in conference proceedings

Publication forum classification

@inproceedings{9128ea6d09f942d48b755398df45b93c,

title = "Profiles of the evaluators - Impact of psychographic variables on the consumer-oriented quality assessment of mobile television",

author = "S. Jumisko-Pyykk{\"o} and J. H{\"a}kkinen",

note = "Contribution: organisation=ohj,FACT1=1",

year = "2008",

doi = "10.1117/12.765697",

language = "English",

pages = "14 p",

editor = "R. Creutzburg and J.H. Takala",

booktitle = "Multimedia on Mobile Devices 2008 Conference, 28.1.2008, San Jose, CA, USA. Proceedings of SPIE",

}

Profiles of the evaluators - Impact of psychographic variables on the consumer-oriented quality assessment of mobile television. / Jumisko-Pyykkö, S.; Häkkinen, J.
Multimedia on Mobile Devices 2008 Conference, 28.1.2008, San Jose, CA, USA. Proceedings of SPIE. ed. / R. Creutzburg; J.H. Takala. 2008. p. 14 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Profiles of the evaluators - Impact of psychographic variables on the consumer-oriented quality assessment of mobile television

AU - Jumisko-Pyykkö, S.

AU - Häkkinen, J.

N1 - Contribution: organisation=ohj,FACT1=1

PY - 2008

Y1 - 2008

U2 - 10.1117/12.765697

DO - 10.1117/12.765697

M3 - Conference contribution

SP - 14 p

BT - Multimedia on Mobile Devices 2008 Conference, 28.1.2008, San Jose, CA, USA. Proceedings of SPIE

A2 - Creutzburg, R.

A2 - Takala, J.H.

ER -