Re-Engineering The Marketing Process

H. Tuominen, H. Jaakkola

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

    Translated title of the contributionRe-Engineering The Marketing Process
    Original languageEnglish
    Title of host publicationTechnological Innovation and Global Challenges. Proceedings of the European Conference on Management of Technology, 5-7 July, Aston University, Birmingham
    EditorsD. Bennett, F. Steward
    Pages629-631
    Publication statusPublished - 1995
    Publication typeB3 Article in conference proceedings

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