Translated title of the contribution | Re-Engineering The Marketing Process |
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Original language | English |
Title of host publication | Technological Innovation and Global Challenges. Proceedings of the European Conference on Management of Technology, 5-7 July, Aston University, Birmingham |
Editors | D. Bennett, F. Steward |
Pages | 629-631 |
Publication status | Published - 1995 |
Publication type | B3 Article in conference proceedings |
Publication forum classification
- No publication forum level