Ready to sell? Requirements for promoting service selling in a manufacturing firm

Eija Vaittinen, Miia Martinsuo

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018
    EditorsAli Bigdeli, Thomas Frandsen, Jawwad Raja, Tim Baines
    PublisherAston University
    Number of pages9
    ISBN (Print)9781854494481
    Publication statusPublished - May 2018
    Publication typeA4 Article in conference proceedings
    EventSpring Servitization Conference -
    Duration: 1 Jan 1900 → …


    ConferenceSpring Servitization Conference
    Period1/01/00 → …

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