Ready to sell? Requirements for promoting service selling in a manufacturing firm

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018
Editors	Ali Bigdeli, Thomas Frandsen, Jawwad Raja, Tim Baines
Publisher	Aston University
Pages	26-34
Number of pages	9
ISBN (Print)	9781854494481
Publication status	Published - May 2018
Publication type	A4 Article in conference proceedings
Event	Spring Servitization Conference - Duration: 1 Jan 1900 → …

Conference	Spring Servitization Conference
Period	1/01/00 → …

Publication forum classification

@inproceedings{54987bc9f91b48f3a11b1f440c960671,

title = "Ready to sell? Requirements for promoting service selling in a manufacturing firm",

author = "Eija Vaittinen and Miia Martinsuo",

year = "2018",

month = may,

language = "English",

isbn = "9781854494481",

pages = "26--34",

editor = "Ali Bigdeli and Thomas Frandsen and Jawwad Raja and Tim Baines",

booktitle = "Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018",

publisher = "Aston University",

note = "Spring Servitization Conference ; Conference date: 01-01-1900",

}

Ready to sell? Requirements for promoting service selling in a manufacturing firm. / Vaittinen, Eija; Martinsuo, Miia.
Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018. ed. / Ali Bigdeli; Thomas Frandsen; Jawwad Raja; Tim Baines. Aston University, 2018. p. 26-34.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Ready to sell? Requirements for promoting service selling in a manufacturing firm

AU - Vaittinen, Eija

AU - Martinsuo, Miia

PY - 2018/5

Y1 - 2018/5

M3 - Conference contribution

SN - 9781854494481

SP - 26

EP - 34

BT - Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018

A2 - Bigdeli, Ali

A2 - Frandsen, Thomas

A2 - Raja, Jawwad

A2 - Baines, Tim

PB - Aston University

T2 - Spring Servitization Conference

Y2 - 1 January 1900

ER -