Reference model for a marketing information system and its application. In management in transition: Engineering a changing world

H. Tuominen, H. Jaakkola

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionReference model for a marketing information system and its application. In management in transition: Engineering a changing world
    Original languageEnglish
    Title of host publicationIEEE Proceedings of the IEEE International Engineering Management Conference 1994, Oct. 17-19, Dayton, Ohio. IEEE, New Jersey, 1994
    Place of PublicationNew Jersey, USA
    Pages185-191
    Publication statusPublished - 1994
    Publication typeA4 Article in a conference publication

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