Translated title of the contribution | Reference model for a marketing information system and its application. In management in transition: Engineering a changing world |
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Original language | English |
Title of host publication | IEEE Proceedings of the IEEE International Engineering Management Conference 1994, Oct. 17-19, Dayton, Ohio. IEEE, New Jersey, 1994 |
Place of Publication | New Jersey, USA |
Pages | 185-191 |
Publication status | Published - 1994 |
Publication type | A4 Article in a conference publication |
Publication forum classification
- No publication forum level