Relationship Marketing with Online communities

Maria Mäntymäki, Tuula Mittilä

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	Undefined/Unknown
Title of host publication	Refreshing the Challenge of Relationship Marketing, Proceedings of the 11 th International Colloquium in Relationship marketing
Editors	A Palmer
Place of Publication	Cheltenham
Publication status	Published - 2003
Externally published	Yes
Publication type	B3 Article in conference proceedings

Cite this

@inproceedings{3138018ccfb648509fa45a1a84fc268c,

title = "Relationship Marketing with Online communities",

author = "Maria M{\"a}ntym{\"a}ki and Tuula Mittil{\"a}",

year = "2003",

language = "Ei tiedossa",

editor = "A Palmer",

booktitle = "Refreshing the Challenge of Relationship Marketing, Proceedings of the 11 th International Colloquium in Relationship marketing",

}