Relationship Marketing with Online communities

Maria Mäntymäki, Tuula Mittilä

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationRefreshing the Challenge of Relationship Marketing, Proceedings of the 11 th International Colloquium in Relationship marketing
EditorsA Palmer
Place of PublicationCheltenham
Publication statusPublished - 2003
Externally publishedYes
Publication typeB3 Article in conference proceedings

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