TY - GEN
T1 - Requirements from industrial internet for innovations in advanced industrial services
AU - Martinsuo, Miia
AU - Laurila, Fanni
N1 - INT=ttj,"Laurila, Fanni"
PY - 2018/6
Y1 - 2018/6
N2 - Manufacturing firms are experimenting with the possibilities of the Industrial Internet, while at the same time adding services and service-related business models to their offerings. Previous research is not, yet, clear on how these simultaneous transformations are handled, particularly when firms being to offer more advanced industrial services. The objective in this study is to identify the key expectations and requirements that an industrial system manufacturer faces, when adopting Industrial Internet and innovating advanced industrial services for its business customers. A single case study was carried out in a manufacturing firm offering complex industrial systems and related services to business customers. Seventeen interviews and three workshops were carried out, to collect data. The results show that the manufacturing firms need novel segmentation criteria, to map their customer base and its prospects for advanced services. Four systemic requirements are identified, for the manufacturing firm to benefit from the Industrial Internet in advanced industrial services. As Industrial Internet can enable advanced services that are highly systemic in nature, service innovations require that the business ecosystem is engaged in the development work together with the manufacturing firm.
AB - Manufacturing firms are experimenting with the possibilities of the Industrial Internet, while at the same time adding services and service-related business models to their offerings. Previous research is not, yet, clear on how these simultaneous transformations are handled, particularly when firms being to offer more advanced industrial services. The objective in this study is to identify the key expectations and requirements that an industrial system manufacturer faces, when adopting Industrial Internet and innovating advanced industrial services for its business customers. A single case study was carried out in a manufacturing firm offering complex industrial systems and related services to business customers. Seventeen interviews and three workshops were carried out, to collect data. The results show that the manufacturing firms need novel segmentation criteria, to map their customer base and its prospects for advanced services. Four systemic requirements are identified, for the manufacturing firm to benefit from the Industrial Internet in advanced industrial services. As Industrial Internet can enable advanced services that are highly systemic in nature, service innovations require that the business ecosystem is engaged in the development work together with the manufacturing firm.
M3 - Conference contribution
T3 - International Product Development Management Conference
BT - Proceedings of the 25th Innovation and Product Development Management Conference
PB - European Institute for Advanced Studies in Management, EIASM
T2 - Innovation and Product Development Management Conference
Y2 - 10 June 2018 through 13 June 2018
ER -