Abstract
In this chapter, we present an overview of hyperlocal media business models in a global media environment. Our aim is to analyze operational rationales, with a specific focus on long-term survival and resilience. Hyperlocal media is a new addition to local media ecosystems and has been discussed as an important element for building a feeling of belonging and connection in local communities, added democratic values, and sense-making function at the local level. Here, we analyze how hyperlocal media operate, what business models, if any, hyperlocal practitioners have adopted, as well as their reflections on how hyperlocal media can become sustainable. The aim of this research overview is to explore the potential for long-term survival and resilience.
| Original language | English |
|---|---|
| Title of host publication | Handbook of Media and Communication Economics |
| Editors | Jan Krone, Tassilo Pellegrini |
| Place of Publication | Wiesbaden |
| Publisher | Springer |
| Number of pages | 19 |
| ISBN (Electronic) | 978-3-658-34048-3 |
| DOIs | |
| Publication status | Published - 2022 |
| Publication type | A3 Book chapter |
Keywords
- Hyperlocal media
- Local media
- media economy
- media ecosystem
- Business model
Publication forum classification
- Publication forum level 2
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