Responsible branding: Fact or fiction?

Katriina Penttilä; Johanna Kujala; Pekka Tuominen

Responsible branding: Fact or fiction?

Katriina Penttilä, Johanna Kujala, Pekka Tuominen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 19th International EIRASS Conference on Recent Advances in Retailing and Services Science. July 9-12, 2012, Vienna, Austria
Editors	Harry Timmermans
Pages	1-22
Publication status	Published - 2012
Publication type	A4 Article in conference proceedings

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Cite this

@inproceedings{b6d420f740d44d539802dad3eaa55676,

title = "Responsible branding: Fact or fiction?",

author = "Katriina Penttil{\"a} and Johanna Kujala and Pekka Tuominen",

year = "2012",

language = "English",

isbn = "978-90-6814-186-3",

pages = "1--22",

editor = "Harry Timmermans",

booktitle = "Proceedings of the 19th International EIRASS Conference on Recent Advances in Retailing and Services Science. July 9-12, 2012, Vienna, Austria",

}

Responsible branding: Fact or fiction? / Penttilä, Katriina; Kujala, Johanna ; Tuominen, Pekka.
Proceedings of the 19th International EIRASS Conference on Recent Advances in Retailing and Services Science. July 9-12, 2012, Vienna, Austria. ed. / Harry Timmermans. 2012. p. 1-22.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review