Responsible branding: Fact or fiction?

Katriina Penttilä, Johanna Kujala, Pekka Tuominen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 19th International EIRASS Conference on Recent Advances in Retailing and Services Science. July 9-12, 2012, Vienna, Austria
    EditorsHarry Timmermans
    Publication statusPublished - 2012
    Publication typeA4 Article in a conference publication

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