Original language | English |
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Title of host publication | EBRF 2009 Conference Proceedings “Research Forum for Understanding Knowledge Society” |
Editors | J Heikkilä, M Hannula, N Helander, I Ilvonen, M Seppä |
Place of Publication | Tampere |
Publisher | Tampere University of Technology, University of Jyväskylä and University of Tampere |
Pages | 12 |
Publication status | Published - 2009 |
Publication type | A4 Article in conference proceedings |
Responsible Brands: Literature Review and Preliminary Framework for Empirical Research
J Kujala, K Penttilä
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review