Responsible Brands: Literature Review and Preliminary Framework for Empirical Research

J Kujala; K Penttilä

Responsible Brands: Literature Review and Preliminary Framework for Empirical Research

J Kujala, K Penttilä

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EBRF 2009 Conference Proceedings “Research Forum for Understanding Knowledge Society”
Editors	J Heikkilä, M Hannula, N Helander, I Ilvonen, M Seppä
Place of Publication	Tampere
Publisher	Tampere University of Technology, University of Jyväskylä and University of Tampere
Pages	12
Publication status	Published - 2009
Publication type	A4 Article in conference proceedings

Cite this

Kujala, J., & Penttilä, K. (2009). Responsible Brands: Literature Review and Preliminary Framework for Empirical Research. In J. Heikkilä, M. Hannula, N. Helander, I. Ilvonen, & M. Seppä (Eds.), EBRF 2009 Conference Proceedings “Research Forum for Understanding Knowledge Society” (pp. 12). Tampere University of Technology, University of Jyväskylä and University of Tampere.

Kujala, J ; Penttilä, K. / Responsible Brands: Literature Review and Preliminary Framework for Empirical Research. EBRF 2009 Conference Proceedings “Research Forum for Understanding Knowledge Society”. editor / J Heikkilä ; M Hannula ; N Helander ; I Ilvonen ; M Seppä. Tampere : Tampere University of Technology, University of Jyväskylä and University of Tampere, 2009. pp. 12

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Kujala, J & Penttilä, K 2009, Responsible Brands: Literature Review and Preliminary Framework for Empirical Research. in J Heikkilä, M Hannula, N Helander, I Ilvonen & M Seppä (eds), EBRF 2009 Conference Proceedings “Research Forum for Understanding Knowledge Society”. Tampere University of Technology, University of Jyväskylä and University of Tampere, Tampere, pp. 12.

Responsible Brands: Literature Review and Preliminary Framework for Empirical Research. / Kujala, J; Penttilä, K.
EBRF 2009 Conference Proceedings “Research Forum for Understanding Knowledge Society”. ed. / J Heikkilä; M Hannula; N Helander; I Ilvonen; M Seppä. Tampere: Tampere University of Technology, University of Jyväskylä and University of Tampere, 2009. p. 12.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Penttilä, K

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PY - 2009

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M3 - Conference contribution

SP - 12

BT - EBRF 2009 Conference Proceedings “Research Forum for Understanding Knowledge Society”

A2 - Heikkilä, J

A2 - Hannula, M

A2 - Helander, N

A2 - Ilvonen, I

A2 - Seppä, M

PB - Tampere University of Technology, University of Jyväskylä and University of Tampere

CY - Tampere

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Kujala J, Penttilä K. Responsible Brands: Literature Review and Preliminary Framework for Empirical Research. In Heikkilä J, Hannula M, Helander N, Ilvonen I, Seppä M, editors, EBRF 2009 Conference Proceedings “Research Forum for Understanding Knowledge Society”. Tampere: Tampere University of Technology, University of Jyväskylä and University of Tampere. 2009. p. 12