Rethinking the Analysis of Means-end Chain Data in Marketing Research

P Puustinen, A Kanto

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceeding of WASET, 2009 Paris
Pages	797-800
Publication status	Published - 2009
Publication type	A4 Article in conference proceedings

Name	World Academy of Science, Engineering and Technology
Number	54
ISSN (Print)	2070-3724

Cite this

@inproceedings{a911f91d186245afa61d3541ac15a81b,

title = "Rethinking the Analysis of Means-end Chain Data in Marketing Research",

author = "P Puustinen and A Kanto",

year = "2009",

language = "English",

series = "World Academy of Science, Engineering and Technology",

number = "54",

pages = "797--800",

booktitle = "Proceeding of WASET, 2009 Paris",

}