Sensing, sense-making and responding: A preliminary study in the Finnish food industry

J Lankinen, R Olkkonen, M Rökman, P Tuominen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 17th International Colloquium in Relationship Marketing: Building bridges connects people, 16th - 19th September 2009, Maastricht University, The Netherlands
    Pages1-11
    Publication statusPublished - 2009
    Publication typeA4 Article in conference proceedings

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