Service-Dominant Logic and Licensing in International B2B Markets

Olavi Uusitalo, Kjell Gronhaug

    Research output: Contribution to journalArticleScientificpeer-review

    Translated title of the contributionService-Dominant Logic and Licensing in International B2B Markets
    Original languageEnglish
    Pages (from-to)265-284
    JournalJournal of Business Market Management
    Volume5
    Issue number4
    Publication statusPublished - 2012
    Publication typeA1 Journal article-refereed

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    • Publication forum level 1

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