Translated title of the contribution | Service-Dominant Logic and Licensing in International B2B Markets |
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Original language | English |
Pages (from-to) | 265-284 |
Journal | Journal of Business Market Management |
Volume | 5 |
Issue number | 4 |
Publication status | Published - 2012 |
Publication type | A1 Journal article-refereed |
Publication forum classification
- Publication forum level 1