Service-Dominant Logic and Licensing in International B2B Markets

Olavi Uusitalo, Kjell Gronhaug

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Translated title of the contribution	Service-Dominant Logic and Licensing in International B2B Markets
Original language	English
Pages (from-to)	265-284
Journal	Journal of Business Market Management
Volume	5
Issue number	4
Publication status	Published - 2012
Publication type	A1 Journal article-refereed

Publication forum classification

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title = "Service-Dominant Logic and Licensing in International B2B Markets",

author = "Olavi Uusitalo and Kjell Gronhaug",

note = "Ei ut-numeroa 21.9.2013.Published online 28.12.2012<br/>Contribution: organisation=tta,FACT1=1<br/>Publisher name: Springer Gabler",

year = "2012",

language = "English",

volume = "5",

pages = "265--284",

journal = "Journal of Business Market Management",

issn = "1864-0753",

publisher = "Springer Verlag",

number = "4",

}

TY - JOUR

T1 - Service-Dominant Logic and Licensing in International B2B Markets

AU - Uusitalo, Olavi

AU - Gronhaug, Kjell

N1 - Ei ut-numeroa 21.9.2013.Published online 28.12.2012<br/>Contribution: organisation=tta,FACT1=1<br/>Publisher name: Springer Gabler

PY - 2012

Y1 - 2012

M3 - Article

SN - 1864-0753

VL - 5

SP - 265

EP - 284

JO - Journal of Business Market Management

JF - Journal of Business Market Management

IS - 4

ER -