Service-dominant logic and licensing in the business to business market

Olavi Uusitalo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Service-dominant logic and licensing in the business to business market
Original language	English
Title of host publication	Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM2010), 27th-29th September, Henley Business School, UK
Pages	1-24
Number of pages	24
Publication status	Published - 2010
Publication type	A4 Article in conference proceedings

Publication forum classification

@inproceedings{110cf06abf9348098ae045af7c84d4c1,

title = "Service-dominant logic and licensing in the business to business market",

author = "Olavi Uusitalo",

note = "Contribution: organisation=tta,FACT1=1",

year = "2010",

language = "English",

pages = "1--24",

booktitle = "Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM2010), 27th-29th September, Henley Business School, UK",

}