Social media analytics empowering marketing insight- A framework for analyzing affective experiences from social media content

Jari Jussila, Mika Boedeker, Harri Jalonen, Nina Helander

Research output: Other conference contribution › Poster › Scientific

Original language	English
Publication status	Published - 27 May 2016
Publication type	Not Eligible
Event	EMAC 2016: Marketing in the age of data - Oslo, Norway Duration: 24 May 2016 → 27 May 2016

Cite this

@conference{e1bcb4f8ab494503bc16d8526695a425,

title = "Social media analytics empowering marketing insight- A framework for analyzing affective experiences from social media content",

author = "Jari Jussila and Mika Boedeker and Harri Jalonen and Nina Helander",

year = "2016",

month = may,

day = "27",

language = "English",

note = "EMAC 2016 : Marketing in the age of data ; Conference date: 24-05-2016 Through 27-05-2016",

}