Social Media, Reputation And Branding Of Innovation Hubs: A Periscope Using Content Analysis Of Twitter

Jiafeng (Camilla) Yu, Martha G. Russell, Kaisa Still, Neil Rubens, Jukka Huhtamäki, Jan Pöschko

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionSocial Media, Reputation And Branding Of Innovation Hubs: A Periscope Using Content Analysis Of Twitter
    Original languageEnglish
    Title of host publicationProceedings of the Triple Helix IX International Conference: Silicon Valley: Global Model or Unique Anomaly? 11-14 July, 2011, Stanford, California, USA
    Place of PublicationStanford, CA
    PublisherStanford University, H-STAR Institute Center for Innovation and Communication
    Pages1-20
    Number of pages20
    Publication statusPublished - 2011
    Publication typeA4 Article in conference proceedings

    Publication series

    NameTriple Helix International Conference
    PublisherStanford University, H-STAR Institute Center for Innovation and Communication

    Publication forum classification

    • No publication forum level

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