Social media's possibilities in business-to-business customer interaction in innovation process

Jari Jussila, Hannu Kärkkäinen, Maija Leino

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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    Translated title of the contributionSocial media's possibilities in business-to-business customer interaction in innovation process
    Original languageEnglish
    Title of host publicationProceedings of the XXII ISPIM Conference, Hamburg, Germany, 12-15 June, 2011
    Place of PublicationManchester
    PublisherInternational Society for Professional Innovation Management ISPIM
    Pages1-16
    Number of pages16
    ISBN (Print)978-952-265-092-4
    Publication statusPublished - 2011
    Publication typeA4 Article in conference proceedings

    Publication series

    NameISPIM Conference
    PublisherInternational Society for Professional Innovation Management ISPIM

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