Sponsorship relationships in elite sport: A dyadic case study of sponsorship of an olympic champion

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 14th International Colloquium in Relationship Marketing, September 13-16, 2006, Leipzig, Germany
Editors	Helge Löbler
Pages	1-15
Publication status	Published - 2006
Publication type	A4 Article in conference proceedings

Access to Document

@inproceedings{869687f0ec6748cfb20cf642ef5b3eba,

title = "Sponsorship relationships in elite sport: A dyadic case study of sponsorship of an olympic champion",

author = "M Arokallio and P Tuominen",

year = "2006",

language = "English",

pages = "1--15",

editor = "Helge L{\"o}bler",

booktitle = "Proceedings of the 14th International Colloquium in Relationship Marketing, September 13-16, 2006, Leipzig, Germany",

}

Sponsorship relationships in elite sport: A dyadic case study of sponsorship of an olympic champion. / Arokallio, M; Tuominen, P.
Proceedings of the 14th International Colloquium in Relationship Marketing, September 13-16, 2006, Leipzig, Germany. ed. / Helge Löbler. 2006. p. 1-15.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review