Spontaneous customer feedback and its impacts on assortment decisions in hypermarkets: a case study

P. Järvi

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionSpontaneous customer feedback and its impacts on assortment decisions in hypermarkets: a case study
    Original languageEnglish
    Title of host publicationOne world? one view of om? The challenges of integrating research & parctice, Cernobbio, Lake Como, June 16th-18th 2003
    EditorsG. Spina, A. Vinelli, R. Cagliano, M. Kalchschmidt, P. Romano, F. Salvador
    Pages919-925
    Publication statusPublished - 2003
    Publication typeA4 Article in conference proceedings

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