Study on the Scope and Opportunities of Category Management for Aligning the Supplier-Retailer Business Strategy

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Translated title of the contribution	Study on the Scope and Opportunities of Category Management for Aligning the Supplier-Retailer Business Strategy
Original language	English
Pages (from-to)	62-89
Journal	South Asian Journal of Management
Volume	18
Issue number	4
Publication status	Published - 2011
Publication type	A1 Journal article-refereed

Publication forum classification

@article{506805049ec04d3e882c8ef8b5aa9f82,

title = "Study on the Scope and Opportunities of Category Management for Aligning the Supplier-Retailer Business Strategy",

author = "Sanuwar Rashid and Heikki Mattila",

note = "ei ut-numeroa 3.5.2014<br/>Contribution: organisation=mol,FACT1=1",

year = "2011",

language = "English",

volume = "18",

pages = "62--89",

journal = "South Asian Journal of Management",

issn = "0971-5428",

number = "4",

}

TY - JOUR

T1 - Study on the Scope and Opportunities of Category Management for Aligning the Supplier-Retailer Business Strategy

AU - Rashid, Sanuwar

AU - Mattila, Heikki

N1 - ei ut-numeroa 3.5.2014<br/>Contribution: organisation=mol,FACT1=1

PY - 2011

Y1 - 2011

M3 - Article

SN - 0971-5428

VL - 18

SP - 62

EP - 89

JO - South Asian Journal of Management

JF - South Asian Journal of Management

IS - 4

ER -