Success factors in sports-sponsorship relationships at olympic level

M Arokallio, P Tuominen

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing in dynamic environments: Contemporary research advances
    EditorsCleopatra Veloutsou, Nicolas Papadopoulos
    Place of PublicationAthens
    PublisherAtiner
    Pages57-71
    ISBN (Print)978-960-6672-30-9
    Publication statusPublished - 2008
    Publication typeA3 Book chapter

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