Success factors in sports-sponsorship relationships at olympic level

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing in dynamic environments: Contemporary research advances
Editors	Cleopatra Veloutsou, Nicolas Papadopoulos
Place of Publication	Athens
Publisher	Atiner
Pages	57-71
ISBN (Print)	978-960-6672-30-9
Publication status	Published - 2008
Publication type	A3 Book chapter

Cite this

@inbook{2fe2a5c5df734ad1b9a3109382315879,

title = "Success factors in sports-sponsorship relationships at olympic level",

author = "M Arokallio and P Tuominen",

year = "2008",

language = "English",

isbn = "978-960-6672-30-9",

pages = "57--71",

editor = "Cleopatra Veloutsou and Nicolas Papadopoulos",

booktitle = "Marketing in dynamic environments: Contemporary research advances",

publisher = "Atiner",

}