The advertiser in print advertisements: interpretations with personal pronouns in the context of technology products

H-K. Desavelle, S. Mäkinen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionThe advertiser in print advertisements: interpretations with personal pronouns in the context of technology products
    Original languageEnglish
    Title of host publication4th Workshop on Interpretive Consumer Research, Marseille, 26-27 April, 2007, France
    Pages11 p
    Publication statusPublished - 2007
    Publication typeA4 Article in conference proceedings

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