@inbook{e99ad75a74d3442cb973340854098f33,
title = "The Conflicts within the Casual : The Culture and Identity of Casual Online Play",
keywords = "ajanvietepelit, casual games, game cultures, pelikulttuuri, ajanvietepelit, casual games, game cultures, pelikulttuuri",
author = "Frans M{\"a}yr{\"a}",
year = "2015",
language = "English",
isbn = "978-90-8964-639-2",
pages = "321--336",
editor = "Valerie Frissen",
booktitle = "Playful Identities : The Ludification of Digital Media Cultures",
publisher = "Amsterdam University Press",
}