@inproceedings{c271525fc8664a6f8b1e955931383123,
title = "The emergence of industry of playful hybrids : Developer's perspective",
keywords = "Design, game industry, hybrid products, product evolution, toy industry, Design, game industry, hybrid products, product evolution, toy industry",
author = "Heikki Tyni and Annakaisa Kultima",
year = "2016",
doi = "10.1145/2994310.2994358",
language = "English",
isbn = "978-1-4503-4367-1",
pages = "413--421",
booktitle = "Proceedings of the 20th International Academic Mindtrek Conference",
publisher = "ACM",
address = "United States",
note = "MindTrek Conference ; Conference date: 01-01-2017",
}