The Emerging Schools of Thought in Brand Management

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Original language	English
Title of host publication	Henrikki Tikkanen 50
Subtitle of host publication	Professori Henrikki Tikkasen juhlakirja
Editors	Juho-Petteri Huhtala, Joel Hietanen
Place of Publication	Helsinki
Publisher	Nordic Institute of Business & Society
Pages	198-210
Edition	1st
ISBN (Electronic)	978-952-94-3902-7
ISBN (Print)	978-952-94-3901-0
Publication status	Published - 16 Oct 2020
Publication type	E1 Popularised article, newspaper article

Keywords

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title = "The Emerging Schools of Thought in Brand Management",

keywords = "brand management",

author = "Pekka Tuominen",

year = "2020",

month = oct,

day = "16",

language = "English",

isbn = "978-952-94-3901-0",

pages = "198--210",

editor = "Juho-Petteri Huhtala and Joel Hietanen",

booktitle = "Henrikki Tikkanen 50",

publisher = "Nordic Institute of Business & Society",

edition = "1st",

}