The evaluation of the collocational method in the marketing context

Pentti Järvi, Camilla Magnusson, Hannu Vanharanta

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Translated title of the contribution	The evaluation of the collocational method in the marketing context
Original language	English
Title of host publication	Readings in Business & Administrative Sciences
Editors	Appa Rao Korukonda
Place of Publication	Saabruecken
Publisher	LAP LAMBERT Academic Publishing
Pages	432-440
ISBN (Print)	978-3-659-16866-6
Publication status	Published - 2012
Publication type	A3 Book chapter

Publication forum classification

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title = "The evaluation of the collocational method in the marketing context",

author = "Pentti J{\"a}rvi and Camilla Magnusson and Hannu Vanharanta",

note = "ei ut-numeroa 15.8.2013<br/>Contribution: organisation=pori,FACT1=1",

year = "2012",

language = "English",

isbn = "978-3-659-16866-6",

pages = "432--440",

editor = "Korukonda, {Appa Rao}",

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T1 - The evaluation of the collocational method in the marketing context

AU - Järvi, Pentti

AU - Magnusson, Camilla

AU - Vanharanta, Hannu

N1 - ei ut-numeroa 15.8.2013<br/>Contribution: organisation=pori,FACT1=1

PY - 2012

Y1 - 2012

M3 - Chapter

SN - 978-3-659-16866-6

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EP - 440

BT - Readings in Business & Administrative Sciences

A2 - Korukonda, Appa Rao

PB - LAP LAMBERT Academic Publishing

CY - Saabruecken

ER -