The expectations and consequences of international partnership: The case of Benecol

O. Uusitalo, K. Gronhaug

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionThe expectations and consequences of international partnership: The case of Benecol
    Original languageEnglish
    Title of host publication22nd Industrial Marketing and Purchasing Group Conference, Opening the network, New perspectives in industrial marketing and purchasing, 7-9 September, Milan, Italy
    Pages8 p
    Publication statusPublished - 2006
    Publication typeA4 Article in conference proceedings

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