The impact of customer-guided purchasing on trust in creation of B2B relationships

Mika Ojala, Olavi Uusitalo, Tommi Mahlamäki

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

    Original languageEnglish
    Title of host publication23rd International Colloquium on Relationship Marketing (ICRM) 2015
    Subtitle of host publication15-17 September, Helsinki, Finland
    ISBN (Electronic)978-952-232-289-0
    Publication statusPublished - 2015
    Publication typeB3 Non-refereed article in conference proceedings
    EventINTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING -
    Duration: 1 Jan 1900 → …

    Conference

    ConferenceINTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING
    Period1/01/00 → …

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