The impact of customer-guided purchasing on trust in creation of B2B relationships

Mika Ojala, Olavi Uusitalo, Tommi Mahlamäki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	23rd International Colloquium on Relationship Marketing (ICRM) 2015
Subtitle of host publication	15-17 September, Helsinki, Finland
Publisher	Hanken School of Economics
ISBN (Electronic)	978-952-232-289-0
Publication status	Published - 2015
Publication type	B3 Article in conference proceedings
Event	INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING - Duration: 1 Jan 1900 → …

Conference	INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING
Period	1/01/00 → …

Cite this

@inproceedings{3fbbd0df1e734c6fb9a7fde1ef80d699,

title = "The impact of customer-guided purchasing on trust in creation of B2B relationships",

author = "Mika Ojala and Olavi Uusitalo and Tommi Mahlam{\"a}ki",

year = "2015",

language = "English",

booktitle = "23rd International Colloquium on Relationship Marketing (ICRM) 2015",

publisher = "Hanken School of Economics",

note = "INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING ; Conference date: 01-01-1900",

}

The impact of customer-guided purchasing on trust in creation of B2B relationships. / Ojala, Mika ; Uusitalo, Olavi ; Mahlamäki, Tommi .
23rd International Colloquium on Relationship Marketing (ICRM) 2015: 15-17 September, Helsinki, Finland. Hanken School of Economics, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

TY - GEN

T1 - The impact of customer-guided purchasing on trust in creation of B2B relationships

AU - Ojala, Mika

AU - Uusitalo, Olavi

AU - Mahlamäki, Tommi

PY - 2015

Y1 - 2015

UR - https://www.hanken.fi/en/about-hanken/organisation/departments-and-subjects/department-marketing/cers/icrm-2015

UR - http://hdl.handle.net/10138/156532

M3 - Conference contribution

BT - 23rd International Colloquium on Relationship Marketing (ICRM) 2015

PB - Hanken School of Economics

T2 - INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING

Y2 - 1 January 1900

ER -