The Impact of Design and Innovation on Branding and Performance of a Small Company

Olavi Uusitalo

The Impact of Design and Innovation on Branding and Performance of a Small Company

Olavi Uusitalo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	The Impact of Design and Innovation on Branding and Performance of a Small Company
Original language	English
Title of host publication	21st International Product Development Management Conference, IPDMC 2014, "Innovation Through Engineering, Business & Design", June 15-17, 2014, Limerick, Ireland
Publisher	European Institute for Advanced Studies in Management, EIASM
Pages	1-11
Number of pages	11
Publication status	Published - 2014
Publication type	A4 Article in conference proceedings
Event	International Product Development Management Conference - Duration: 1 Jan 1900 → …

Publication series

Name	International Product Development Management Conference
ISSN (Electronic)	1998-7374

Conference

Conference	International Product Development Management Conference
Period	1/01/00 → …

Publication forum classification

No publication forum level

Access to Document

http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=950

Cite this

Uusitalo, O. (2014). The Impact of Design and Innovation on Branding and Performance of a Small Company. In 21st International Product Development Management Conference, IPDMC 2014, "Innovation Through Engineering, Business & Design", June 15-17, 2014, Limerick, Ireland (pp. 1-11). (International Product Development Management Conference). European Institute for Advanced Studies in Management, EIASM. http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=950

Uusitalo, Olavi. / The Impact of Design and Innovation on Branding and Performance of a Small Company. 21st International Product Development Management Conference, IPDMC 2014, "Innovation Through Engineering, Business & Design", June 15-17, 2014, Limerick, Ireland. European Institute for Advanced Studies in Management, EIASM, 2014. pp. 1-11 (International Product Development Management Conference).

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author = "Olavi Uusitalo",

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year = "2014",

language = "English",

series = "International Product Development Management Conference",

publisher = "European Institute for Advanced Studies in Management, EIASM",

pages = "1--11",

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Uusitalo, O 2014, The Impact of Design and Innovation on Branding and Performance of a Small Company. in 21st International Product Development Management Conference, IPDMC 2014, "Innovation Through Engineering, Business & Design", June 15-17, 2014, Limerick, Ireland. International Product Development Management Conference, European Institute for Advanced Studies in Management, EIASM, pp. 1-11, International Product Development Management Conference, 1/01/00. <http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=950>

The Impact of Design and Innovation on Branding and Performance of a Small Company. / Uusitalo, Olavi.
21st International Product Development Management Conference, IPDMC 2014, "Innovation Through Engineering, Business & Design", June 15-17, 2014, Limerick, Ireland. European Institute for Advanced Studies in Management, EIASM, 2014. p. 1-11 (International Product Development Management Conference).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Uusitalo, Olavi

N1 - Proceedingsiin tarvitaan käyttäjätunnus ja salasana. Contribution: organisation=tta,FACT1=1 Portfolio EDEND: 2014-09-30 Publisher name: European Institute for Advanced Studies in Management, EIASM

PY - 2014

Y1 - 2014

M3 - Conference contribution

T3 - International Product Development Management Conference

SP - 1

EP - 11

BT - 21st International Product Development Management Conference, IPDMC 2014, "Innovation Through Engineering, Business & Design", June 15-17, 2014, Limerick, Ireland

PB - European Institute for Advanced Studies in Management, EIASM

T2 - International Product Development Management Conference

Y2 - 1 January 1900

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Uusitalo O. The Impact of Design and Innovation on Branding and Performance of a Small Company. In 21st International Product Development Management Conference, IPDMC 2014, "Innovation Through Engineering, Business & Design", June 15-17, 2014, Limerick, Ireland. European Institute for Advanced Studies in Management, EIASM. 2014. p. 1-11. (International Product Development Management Conference).