The impact of digital channels on public health services to enhance city resilience during the public health emergency response in Thailand (2020–2023)

Watcharaporn Chutarong, Roongaroon Thammalikhit, Anurak Sawangwong, Yuqian Guo, Muhammad Fawad, Supaporn Lonapalawong, Weiwen Zhang

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Abstract

Background

This study examines the impact of digital channels on public healthservices and their role in enhancing city resilience.

Methods

Conducted in Thailand, this study employed an online questionnairedistributed in both Thai and English from December 2023 to February 2024. Atotal of 824 valid responses from Thai nationals and foreigners were analyzed.Exploratory factor analysis, confirmatory factor analysis, and structuralequation modeling were performed using IBM SPSS 23 and AMOS 23.

Results

Digital channels have a strong positive direct effect on public healthservices (β = 0.70, p < 0.001), public health serviceshave a strong positive direct effect on resilient cities (β = 0.69, p < 0.001),and digital channels have a low positive direct and a moderate positiveindirect effect on resilient cities (β = 0.19, p < 0.001,and β = 0.48, p < 0.001, respectively). The modeldemonstrated excellent fit with the empirical data: X2/df = 2.189,CFI = 0.954, GFI = 0.900, NFI = 0.919, TLI = 0.946, RMSEA = 0.038, andRMR = 0.047.

Conclusions

Digital channels are critical tools for collecting, analyzing, anddisseminating public health service data. They improve public health servicesacross five dimensions—product, facility, service, process, and price—whilealso strengthening city resilience in disaster management, economic stability,quality of life, and institutional capacity.

Original languageEnglish
Article number1249
JournalBMC Health Services Research
Volume25
Issue number1
DOIs
Publication statusPublished - Dec 2025
Publication typeA1 Journal article-refereed

Publication forum classification

  • Publication forum level 2

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