The Impact of National Culture on Western Industrial Buyer-Seller Relational Process Models

Anna Kaunonen

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    2 Citations (Scopus)
    Translated title of the contributionThe Impact of National Culture on Western Industrial Buyer-Seller Relational Process Models
    Original languageEnglish
    Title of host publicationDeep Knowledge of B2B Relationships within and Across Borders
    EditorsArch G. Woodside, Roger Baxter
    PublisherEmerald
    Pages1-49
    Number of pages49
    ISBN (Electronic)978-1-78190-859-4
    ISBN (Print)978-1-78190-858-7
    DOIs
    Publication statusPublished - 2013
    Publication typeA3 Book chapter

    Publication series

    NameAdvances in Business Marketing and Purchasing
    PublisherEmerald
    Volume20
    ISSN (Print)1069-0964
    ISSN (Electronic)1875-810X

    Publication forum classification

    • Publication forum level 1

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