The ingredients of customer value in banking services: Defining the needs of small and medium sized enterprises

Hanna-Riikka Kuokkala, Irinja Mäenpää, Olavi Uusitalo

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionThe ingredients of customer value in banking services: Defining the needs of small and medium sized enterprises
    Original languageEnglish
    Title of host publicationProceedings of Peer-Reviewed Symposium 2010, Annual Symposium fo the Financial Services Institute, September 9-11, 2010, St John's University, New York, USA
    Pages1-8
    Number of pages8
    Publication statusPublished - 2010
    Publication typeA4 Article in conference proceedings

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