“The new force in our country”: The emergence of post-truth feminism in the Russian media environment

This article analyzes the complex interplay between the Putin regime and feminist activism within the realm of media practices. Through the case study of “photoshop activism,” the paper argues that in the context of “informational autocracies,” opposition actors can replicate the ideological frameworks and practical attitudes of the dominant regime in their own media practices. This adoption of authoritarian media tactics leads to the emergence of post-truth feminism, which combines both progressive and reactionary elements. By examining the intersections of authoritarian and progressive tendencies in feminist activism, the article warns that such practices can undermine public trust in activists, thereby hindering the formulation of a positive agenda and the achievement of structural changes. In conclusion, the paper calls for greater attention to the influence of “informational autocracies” on the development of media strategies by opposition actors.